Caran d’Ache | Premium Goldbar Mechanical pencil met etui

Geneva, January 2012 – In honour of the famous 849 pen, Caran d'Ache is making news

with the launch of the 844 Goldbar, a brilliant model with all the allure of the ultimate

safe investment. Continuing the 849 legend, it will capture the imagination of all

collectors looking for an iconic reminder of Switzerland.

Ever since it was created in 1969 the 844 has

steadily evolved, reflecting changing trends with

the confidence of an iconic product that always

keeps its promises. Entirely produced in the

Caran d'Ache Geneva workshops, it sits naturally

in the fingers and offers excellent writing

comfort with the giant Goliath cartridge. The

849 is a valuable and much loved accessory.

This year, the company draws special attention

to its famous pen by creating a new version that

is totally original while preserving all its

particular qualities. Coated in the most desirable

of the noble metals, the 844 Goldbar becomes

the timeless, dependable asset of 2012.

With its chic gold plating and its unmistakeable

modernity, this affordable pen is perfectly in tune

with the times. Several processes have been

combined to produce its gold-coloured satin

finish and its fittings are coated with three

microns of gold to give it a magnificent sparkle.

Its unique presentation box is inspired by the

ingots of gold that lie stacked in strongly protected vaults. Reflecting the design of the pen, this

rectangular packaging will permanently preserve the outline of the hexagonal 844.

The 844 Goldbar is definitely the "must-have" writing instrument, appealing to the most

demanding trend-setters and to travellers who have set their hearts on acquiring a gleaming

memento of Switzerland.